Maggi noodles were launched in India in 1984 by Nestle. It is today the highest sold noodles in India. With 60% market share (2010 report)in its bowl, Maggi Noodles continues to be an undisputed leader for almost 30 years. Back in 1980‟s, instant noodles was an entirely new category. Now, the challenge was to establish an alien product and yet find a relevant consumption benefit in the market. Maggi was, therefore, positioned as snack made for children who like to experiment food and was billed as a fast to cook and good to eat a snack. The Rs. 2.50 per 100gm Maggi was an instant success. “Mummy Bhook Lagee – Bas Do Minute was a rendition of this approach. It fit well with the mother‟s child caring relationship. These ads became so popular that “Bas DoMinute” instantly reminded Indian consumers of Maggi noodles.
Even though the brand faced huge backlash and had been removed from shelves of the stores, the company won the fight with continued love from the fans and was instantly accepted with open arms on it’s re-arrival.
Colleges have had special dedicated menus for Maggi since forever and now even proper eateries are being opened up with Maggi noodles centric menus. One such is called “The Hungry Head” located in two popular locations, one in Powai and has recently opened up in Ghatkopar-East as well.
The variety they have come up with single Maggi noodle range from Indian Chaat dish Bhel to Sizzlers. Along with the range spice twists, they also serve some yummy mouth watering desserts and cool beverages. The average bill for two is summoned to INR 400only. The eatery opens up at One in the afternoon and serves the Maggi lovers till the Midnight hour.
Here is a little sneak peek of the tantalizing menu.